1. INTRODUCTION
Werrington Dental Practice (website URL: https://www.werringtondental.co.uk/) is committed to protecting your privacy and handling your personal information with care and transparency.
This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, book appointments, or receive treatment from us. By using our website or services, you agree to this policy.
2. INFORMATION WE COLLECT
We may collect and process the following types of personal data:
PERSONAL INFORMATION
- Full name
- Phone number
- Email address
- Date of birth (where applicable)
- Address (if provided)
INFORMATION SUBMITTED VIA WEBSITE FORMS
When you complete any form on our website (including contact forms, enquiry forms, or referral forms), we may collect:
- Your name and contact details (email, phone number)
- Details of your enquiry or message
- Appointment or service requests
- Patient information provided as part of a referral (where applicable)
- Uploaded files and attachments, such as medical records, X-rays, images, or supporting documents
This information is used to respond to your enquiry, arrange appointments, and coordinate patient care.
Where you provide personal or health information about another individual (for example, in a referral), you confirm that you have the appropriate consent or authority to share that information with Werrington Dental Practice.
All information submitted through website forms, including file uploads, is treated as confidential.
HEALTH INFORMATION
- Medical history relevant to dental care
- Treatment records
- X-rays and clinical notes
APPOINTMENT INFORMATION
- Booking details
- Appointment history
- Communication related to your care
TECHNICAL DATA
- IP address
- Browser type and device information
- Website usage data (via cookies)
COMMENTS
When you leave comments on the website we collect the data shown in the comments form, and also the IP address and browser user agent string to help spam detection.
GOOGLE ANALYTICS
We use Google Analytics on our site for anonymous reporting of site usage. So, no personalized data is stored. If you would like to opt-out of Google Analytics monitoring your behavior on our website please use this link: Google Analytics Opt-out.
3. HOW WE USE YOUR INFORMATION
We use your data to:
- Respond to enquiries submitted through contact forms
- Schedule and manage appointments
- Provide dental care and treatment
- Communicate with you (reminders, updates, follow-ups)
- Maintain accurate medical records
- Improve our website and services
- Comply with legal and regulatory requirements
- review and process patient referrals from other healthcare providers.
4. SHARING YOUR INFORMATION
We do not sell your personal data.
We may share your information with:
- Dental laboratories (for crowns, dentures, etc.)
- Healthcare professionals involved in your care
- Service providers (e.g. appointment booking systems, hosting providers)
- Legal or regulatory authorities when required
Information provided through referral forms may be shared with relevant healthcare professionals involved in the patient’s care, in accordance with confidentiality and data protection obligations.
All third parties are required to keep your information secure and confidential.
If you are not a registered client for our site, there is no personal information we can retain or view regarding yourself.
If you are a client with a registered account, your personal information can be accessed by:
- Our system administrators.
- Our supporters when they (in order to provide support) need to get the information about the client accounts and access.
5. DATA SECURITY
We take appropriate technical and organisational measures to protect your personal data from:
- Unauthorized access
- Loss or theft
- Misuse or disclosure
Only authorised personnel have access to your information.
6. DATA RETENTION
We take appropriate technical and organisational measures to protect your personal data from:
- Unauthorized access
- Loss or theft
- Misuse or disclosure
Only authorised personnel have access to your information.
7. YOUR RIGHTS
Depending on your location, you may have the right to:
- Access your personal data
- Request correction of inaccurate information
- Request deletion of your data (where applicable)
- Object to or restrict processing
- Withdraw consent at any time
To exercise your rights, please contact us using the details below.
8. COOKIES
Our website may use cookies to improve your browsing experience. Cookies help us:
- Understand website usage
- Improve functionality
- Provide a better user experience
You can control or disable cookies through your browser settings.
9. THIRD-PARTY SERVICES
Our website may include links or integrations with third-party services (e.g. booking systems, analytics tools).
We are not responsible for the privacy practices of these third parties, and we encourage you to review their policies.
10. CHILDREN’S PRIVACY
We provide dental care to patients under 18; however, personal data for children is collected and processed with the consent of a parent or guardian.
11. CONTACT US
If you have any questions about this Privacy Policy or how your data is handled, please contact:
Werrington Dental Practice
Email: info@werringtondental.co.uk
Phone: 01782 303314
Address:
497 Ash Bank Road
Werrington
Stoke-on-Trent
ST9 0DT
12. AMENDMENTS
We may amend this Privacy Policy from time to time. When we amend this Privacy Policy, we will update this page accordingly and require you to accept the amendments in order to be permitted to continue using our services.